CASE STUDY
LP Insurance
SEO Industry + Location Pages
A structured, search-friendly content system that makes insurance offerings easier to understand and easier to act on.
The Challenge
LP Insurance needed a scalable content system for their industry and location pages — one that improved search visibility, clarified complex insurance products, and aligned with how real customers make decisions.
Their previous content was serviceable but inconsistent. Some pages were dense. Others were too light. None followed an SEO-forward structure that supported:
Clear, simple explanations of complex insurance products
Keyword-aligned headers and subheaders
Uniform formatting across dozens of future pages
Calls to action that encouraged conversation, not confusion
A voice that felt professional, friendly, and authority-driven
They needed a system that could grow with them, not one-off pages that would age quickly.
The Approach
01 Research + Intent Mapping
I started by understanding what customers search for and what they struggle to understand.
Reviewed high-intent keywords
Analyzed phrasing patterns and common questions
Identified clarity gaps across existing pages
Mapped the sections every page needed for consistency
02 Modular Page Framework
I built a repeatable SEO structure that keeps pages uniform and easy to scale.
Clear, keyword-aligned headings
Benefits-first content blocks
Short, digestible paragraphs
Consistent, actionable CTAs
03 Messaging Simplification
The goal was to make insurance feel approachable without losing authority.
Translated jargon into plain language
Highlighted real-world scenarios
Focused on clarity over complexity
Kept the tone warm, direct, and trustworthy
04 SEO Content Development
With the system set, I wrote pages optimized for both humans and search.
Natural keyword integration
Strong header structure
Uniform voice across pages
Web-ready copy built for fast scanning
The Work
Industry + Location Pages
I wrote a full set of SEO-optimized pages covering multiple industries and geographic markets. Each page included:
A clear explanation of coverage types
Why that specific audience needs them
Local or industry context that strengthens relevance
CTAs tailored to the buyer journey
Content System Development
Instead of one-off content, LP Insurance now has a reusable system they can roll out for future markets or industries with minimal friction.
The Outcome
LP Insurance gained a cohesive library of SEO-driven pages that make their offerings more discoverable and easier to understand.
They now have:
Consistent, keyword-optimized landing pages
Clear explanations of complex insurance offerings
A scalable content structure for future expansion
A stronger foundation for organic traffic
User-friendly copy that builds trust quickly
This system supports both search visibility and buyer confidence — two things that matter in the insurance space.
Why It Worked
Clarity Was the Priority
Insurance can feel intimidating. The new structure makes it simple.
Consistency Strengthened SEO
Uniform formatting increased internal linking, relevance, and ease of future optimization.
Real-World Scenarios Built Trust
Instead of legal jargon, the pages speak to how coverage solves real problems.
Deliverables
SEO Industry Pages
SEO Location Pages
Keyword Strategy
Page Framework Template
Reusable Messaging Blocks
UX/SEO Recommendations
Client Context
LP Insurance is a full-service insurance brokerage serving business owners across the West Coast and Mountain regions. Their coverage spans commercial, personal, and specialty lines — making clarity essential for customers making high-stakes decisions.