CASE STUDY
InfoMart
Technical SEO Blog — HR Tech & Compliance
Clear, approachable long-form content that helps HR teams understand complex screening technology without the jargon overload.
The Challenge
InfoMart needed SEO blog content that could bridge two worlds:
The highly technical landscape of background screening and compliance
The practical, time-sensitive needs of HR managers and talent teams
Their existing materials were accurate but dense. HR teams often felt overwhelmed by the terminology and unclear about what truly mattered to them.
The challenge was to create long-form content that:
Explained compliance and screening processes in plain language
Maintained absolute accuracy while improving readability
Captured search traffic for high-intent keywords
Positioned InfoMart as a trusted source for HR and hiring leaders
Provided genuinely useful guidance without sounding stiff or overly technical
They needed clarity, depth, and authority — all at once.
The Approach
01 Technical Understanding + Keyword Research
I began by diving into the legal, technical, and operational aspects of background screening so the writing would remain accurate and trustworthy.
Reviewed industry documentation and compliance guidelines
Analyzed high-intent keywords and phrasing patterns
Identified where HR readers typically feel confused
Mapped the search intent behind each topic
02 Message Simplification
The focus was turning complex processes into clear, confident, actionable content.
Broke down terminology into simple explanations
Used real-world hiring scenarios to give context
Removed jargon that creates friction or anxiety
Highlighted what HR leaders actually need to know
03 SEO-Forward Content Structure
To support search and readability, I structured each article for fast scanning and long-term ranking.
Search-aligned H1 and H2 structure
Clear definitions, sections, and subheads
Bullet lists for key takeaways
CTA placement designed for organic engagement
04 Long-Form Draft Development
With research and structure in place, I wrote approachable, accurate content that answered reader questions directly.
Balanced detail with accessibility
Ensured legal accuracy without legal jargon
Integrated keywords naturally
Delivered publication-ready formatting
The Work
SEO Blog Content
I produced long-form content that explained the nuances of statewide criminal background checks, including:
What “statewide” means in different jurisdictions
Why results vary between states
When statewide checks are (and are not) sufficient
How HR teams should determine the right screening approach
Compliance considerations to avoid missteps
Voice + Tone
The writing was built to feel:
Clear, calm, and authoritative
Supportive without being overly casual
Accessible to non-technical HR readers
Trustworthy to compliance-minded stakeholders
Search Optimization
Each article was structured to:
Rank for competitive compliance terms
Capture how HR teams word their questions
Provide a strong internal linking foundation
Support long-term organic search visibility
The Outcome
InfoMart received an SEO-optimized, technically accurate blog post that demystifies a complicated screening topic for HR teams.
They now have content that:
Builds trust through clarity
Drives organic search visibility
Supports HR leaders making sensitive hiring decisions
Positions InfoMart as a thought leader in the screening space
Reduces confusion around compliance-heavy topics
The content is an asset they can repurpose across email, social, and future educational initiatives.
Why It Worked
Complexity Made Simple
Technical accuracy was preserved, but the writing feels human and easy to understand.
SEO With Real Reader Value
The structure supports ranking because it answers real questions clearly.
Empathy for HR Readers
The content addresses their concerns directly — speed, accuracy, compliance clarity.
Deliverables
Long-Form SEO Blog Article
Keyword Research + Strategy
SEO-Friendly Structure
Real-World HR Context + Scenarios
Publication-Ready Copy
Client Context
InfoMart is a leading global background screening provider trusted by HR teams across industries. Their tools help employers navigate hiring, compliance, and risk management confidently and efficiently.