CASE STUDY

Fiero Group

Trade Magazine Feature + Press Releases — Fiero AI Product Launch

A multi-asset PR and editorial package that positioned Fiero AI as an industry-leading breakthrough across trade media, press, and events.

The Challenge

Fiero was preparing to launch Fiero AI, one of the most important systems in the company’s history — an artisanal intelligence platform designed to solve major challenges around dough consistency, labor shortages, operational speed, and product quality.

The team needed a strategic, cohesive PR and editorial rollout that would:

  • Announce the official launch of Fiero AI

  • Debut the system at NAFEM, the industry’s most influential equipment show

  • Provide clarity on features, benefits, and real-world value

  • Establish credibility across foodservice, tech, and manufacturing audiences

  • Differentiate Fiero AI from the noise of “AI hype”

  • Humanize the innovation through a founder-driven story

  • Strengthen Fiero’s national presence with dealers, distributors, and chefs

This work required journalistic storytelling, product positioning, and technical accuracy — all aligned across multiple formats.

The Approach

01 Core Narrative Development

I built a unified narrative that could flex across PR, editorial, digital, and event channels.

  • Defined the meaning of “artisanal intelligence”

  • Clarified technical vs. human-value messaging

  • Identified differentiators and proof points

  • Established tone and messaging pillars

02 Media-Ready Press Releases

I wrote two full press releases designed to meet editorial standards and position Fiero AI as a meaningful industry innovation.

  • Press Release #1: Fiero AI Product Launch

  • Press Release #2: NAFEM Showcase + Debut

  • Included clear explanations, accurate feature descriptions, and leadership quotes

  • Balanced technical depth with easy readability

  • Tailored messaging to media, operators, dealers, and rep groups

03 Trade Magazine Feature for Restaurant Daily News

The long-form editorial piece was written to read like a journalistic feature — not promotional copy.

  • Highlighted the origin story and founder perspective

  • Explained the “why” behind Fiero AI

  • Connected culinary craft with modern technology

  • Positioned Fiero as a leader in innovation and tradition

  • Provided depth, humanity, and context around the launch

04 Event-Aligned PR Support

Because NAFEM is one of the most important shows for foodservice equipment, messaging needed to align with Fiero’s event strategy.

  • Tailored the second press release to rep groups, distributors, and dealers

  • Highlighted in-show demos and engagement opportunities

  • Strengthened market positioning around the debut moment

The Work

1. Press Release: Fiero AI Launch

A product-focused announcement introducing Fiero AI, emphasizing:

  • Dough consistency

  • Production speed

  • Labor efficiency

  • Retained artisanal control

  • Modular upgrades and long-term value

2. Press Release: NAFEM Debut

An event-focused announcement centered on demos, innovation, and industry impact.

3. Trade Magazine Feature Article

A narrative-driven editorial piece that blends:

  • Founder story

  • Market need

  • Product innovation

  • Culinary heritage

  • Fiero’s mission and philosophy

4. Media Syndication + Pickup

The press releases were distributed via GlobeNewswire and subsequently picked up across major outlets, demonstrating credibility and traction.

The Outcome

Fiero left with a cohesive PR and editorial package that positioned Fiero AI as a credible, innovative, industry-leading product — and the impact was immediate.

  • Both press releases were picked up across major media outlets, including national finance publications, manufacturing and technology news platforms, restaurant industry outlets, regional US networks, and international partners.

  • Coverage was syndicated widely through GlobeNewswire and appeared on platforms such as Yahoo Finance, Financial Post, StreetInsider, and numerous industry sites.

  • The unified narrative across PR, editorial, and event messaging helped Fiero stand apart from generic “AI tech” announcements.

  • The trade feature added long-form depth and journalistic authority, reinforcing the legitimacy of the launch.

  • Dealers, distributors, and chefs received a clear, compelling story tailored to their needs.

  • Fiero entered NAFEM with stronger visibility, stronger positioning, and a professional, aligned media presence for one of the company’s most significant product releases.

The press campaign didn’t just inform the industry — it fueled credibility, excitement, and momentum around the debut of Fiero AI.

Why It Worked

One Consistent Narrative

Every asset reinforced the same story from different angles, creating clarity and cohesion.

Media-Ready Writing

The releases were crafted in a format that maximized pickup, leading to broad syndication.

Editorial Strength

The feature went beyond product talk, helping the industry connect with Fiero’s mission and craftsmanship.

Deliverables

  • Fiero AI Product Launch Press Release

  • NAFEM Debut + Showcase Press Release

  • Trade Magazine Feature Article

  • Messaging Framework + PR Alignment

Client Context

Fiero Group is a leader in commercial pizza oven manufacturing and artisanal pizza technology. Their products blend culinary craftsmanship with industrial precision — and their email system needed to reflect that same clarity and quality.

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